Lookbooks are not a new thing. For those of you familiar with fashion, a lookbook is something most designers may come out with to showcase how their line fits the new trends for the season. However, it wasn't until more recently that online retailers are showcasing lookbooks to advertise how they too can match their pieces together to create fashion heaven.
I think the lookbook is smart, it gives those confused about what may look good together a chance to plan ahead. If you know that skinny jeans will look excellent with a looser, cropped top, you now know when you go to the store that an outfit can be made relatively easily. Plus, when websites provide this, they generally carry the pieces and you know ahead of time what you will be looking at when buying an outfit.
A couple of stores I know that have lookbooks are Lulu's and ModCloth (it is called the latest trends). Stores like Marshalls and Loehmannsdon't have true lookbooks, but they show you what is trendy. Little guides like these make shopping less stressful and risky. There is nothing worse than going to the store thinking that a shirt you are buying will look good with something you already have, only to find out it doesn't.
So, next time you are trying to figure out what to buy for an upcoming party, start of school, what-have-you, try looking at the lookbooks even if you aren't going to shop at that store. Take note of the cuts and fits making sure that what you try fits the way it does in the lookbook. If you aren't certain, try everything on at home with the tags on comparing it to the pictures to make sure what you bought is what you want. Remember, when it comes to shopping thrifty, it is always better to love your items than be unsure.
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