Wednesday, August 10, 2011

The Value of a Couple of Dollars - Krochet Kids

If you guys have seen the Bing commercials, you all know what I am talking about by now. If not, I'll explain. Recently, Microsoft has started an add campaign to express how useful their product is on a smart phone. I don't particularly feel that they are making their point considering you only see Bing in the commercial for literally a second, but the nice thing is they highlight communities within these ads. So far I have seen one about a roller derby team and the one I wish to talk about today, the Krochet Kids.

As you can see on their page , the Krochet Kids started with one old brother passing a skill to a younger brother in the form of crocheting. I envy them somewhat because I am terrible at all things knitting and crocheting. In any case, the younger brother taught his friends to crochet and they used their handmade creations to keep their heads warm while snowboarding and skiing and this became a small business. They sold custom made creations to their friends and family. Fast forward years later and one of the boys was volunteering in a Government camp in the Northern part of Uganda. These people had been relying on their government for the most basic human needs since before some of them were even born. The people were tired of relying on others and their very clever idea was born.

It is like the old saying, "you can give a man a fish and he will eat for a day, but if you teach a man to fish, he can eat for a lifetime." These boys taught the people of this government camp to crochet and then began to sell the hats back in America. It allowed the Ugandan people an income for which they could live on. The best part is that since all of the hats are handmade, they added a real special touch by having the individuals who crochet the hats to add a signature to identify that they made them.

It is a really cool thing that these guys did with such an oddball craft for men to do. However, they used this skill for the greater good and you can't turn a blind eye to that. The hats are sold in at least two places I could find. You can find them at Nordstrom for between $28-32 or purchase them straight from the Krochet Kids website. My advice would be that if you go to Nordstrom, just make sure you look to see that the hats have the logo for the Krochet Kids. These hats are very well-made and look just like any hat you would see from any other mass-marketed brand. They come in a variety of styles and colors. I know I will be purchasing my hat for winter from them. I personally love the Lucille style they have on the Krochet Kids website.

So, as they would say, "Buy a hat, change a life"!





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